About Gen Denim

Denim is more than fabric — it’s a thread that runs through generations, cultures, and styles. From the miners of the 1800s to modern streetwear icons, denim has been a canvas for work, rebellion, and self-expression.

At Generational Denim, we celebrate this legacy while looking to the future. Our editorial guides, style histories, and expert product recommendations connect everyday shoppers to the perfect denim for their look and lifestyle. Behind the scenes, we’re building cutting-edge AI tools that analyze denim products, trends, and performance — technology designed to help brands, retailers, and makers serve consumers better.

Whether you’re here to find your next pair of jeans or to explore the future of denim retail, welcome to a place where heritage and innovation meet.

Generational Denim was founded by Jen Schultz.